02325nam a2200397 a 4500 ebr10700213 CaPaEBR m o u cr cn||||||||| 130125s2013 caua sb 001 0 eng d 2013001079 9781611322620 (hardback : alkaline paper) 9781611322637 (paperback : alkaline paper) 9781611322644 (e-book) CaPaEBR CaPaEBR (OCoLC)842898031 AM7 .B567 2013eb 069 23 Bitgood, Stephen. Attention and value [electronic resource] : keys to understanding museum visitors / Stephen Bitgood. Walnut Creek, Calif. : Left Coast Press, Inc., 2013. 213 p. : ill. Includes bibliographical references and index. Part 1. What We Know about Visitor Attention -- Introduction -- Early Studies -- Theories and Models -- Outcomes of Engaged Attention -- Overview of the Attention-Value Model -- Part 2. Understanding Value and Motivation -- Value as a Combination of Quality and Duration -- How Value Influences Choice of Text -- Predicting Engaged Attention to Exhibit Text -- Part 3. Ways to Promote Engaged Attention -- Visitor Self Guides -- Instructions to Describe/Compare Objects -- Label Placement -- Supplementing Audio with Text -- Large Interpretive Background -- Part 4. Promoting Engaged Attention through Exhibit Design -- Phenomena that Decrease Visitor Attention -- Visitor Navigation and Attention -- Some Guiding Principles for Exhibitions -- Appendix A: Checklist for Managing Attention. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Museum visitors. Attention Social aspects. Value Social aspects. Museum exhibits Social aspects. Museum exhibits Psychological aspects. Museums Social aspects. Museums Psychological aspects. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10700213 An electronic book accessible through the World Wide Web; click to view 21892 21892