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  <titleInfo>
    <title>What really matters</title>
    <subTitle>service, leadership, people, and values</subTitle>
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  <name type="personal">
    <namePart>Pepper, John</namePart>
    <namePart type="date">1938-</namePart>
    <role>
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  <name type="corporate">
    <namePart>ebrary, Inc</namePart>
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  <genre authority="local">Electronic books.</genre>
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    <place>
      <placeTerm type="text">New Haven</placeTerm>
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    <publisher>Yale University Press</publisher>
    <dateIssued>2007</dateIssued>
    <edition>1st Yale University Press ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">electronic</form>
    <form authority="gmd">electronic resource</form>
    <extent>xii, 305 p. : ill.</extent>
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  <tableOfContents>Introduction: My early years in business -- Foundations for success. Creating leadership brands-and keeping them young ; Let the consumer decide ; Going for the big win -- Staying in the lead. The rewards of doing good ; The power of community -- How we live our lives. A passionate sense of ownership ; The benefits of diversity and the challenge of achieving it ; A personal model for living ; A family affair -- Conclusion: Enduring values in an age of innovation -- Appendix 1: Biographies of key leaders -- Appendix 2: Redesigning your organizational structure to achieve your purpose.</tableOfContents>
  <note type="statement of responsibility">John Pepper.</note>
  <note>"Material from this book was first published in an earlier edition by Procter &amp; Gamble in 2005"--T.p. verso.</note>
  <note>Perspectives from the president, CEO, and chairman of Procter &amp; Gamble.</note>
  <note>Includes bibliographical references (p. [283]-288) and index.</note>
  <note>Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.</note>
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      <namePart type="date">1938-</namePart>
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    <name type="corporate">
      <namePart>Procter &amp; Gamble Company</namePart>
    </name>
    <topic>History</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Success in business</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Organizational effectiveness</topic>
  </subject>
  <classification authority="lcc">HD9999.S74 P745 2007eb</classification>
  <classification authority="ddc" edition="22">338.6/7092 B</classification>
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