Friend, Graham. creator Zehle, Stefan. ebrary, Inc text bibliography Electronic books. enk London Economist in association with Profile Books c2004 2004 monographic eng

electronic

electronic resource

281 p. : ill. This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description. Graham Friend and Stefan Zehle. At head of title: The Economist. Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Business planning HD30.28 .F747 2004eb 658.4012 http://site.ebrary.com/lib/rucke/Doc?id=10210696 http://site.ebrary.com/lib/rucke/Doc?id=10210696 CaPaEBR 061108 ebr10210696