01593nam a2200385 a 4500 ebr10026395 CaPaEBR m u cr cn||||||||| 010518s2001 nyua s 001 0 eng d 0471013714 (electronic bk.) CaPaEBR CaPaEBR (OCoLC)567922158 HF5415.1265 .A419 2001ebeb 658.8/4 21 Allen, Cliff, 1948- One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel. 2nd ed. New York : John Wiley, 2001. xv, 351 p. : ill. "Wiley computer publishing". Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. Includes index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Internet marketing. Market segmentation. Web sites Design. Internet advertising. Electronic books. local Kania, Deborah, 1963- Yaeckel, Beth. Allen, Cliff, 1948- Internet world guide to one-to-one Web marketing. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10026395 An electronic book accessible through the World Wide Web; click to view 23547 23547