03093nam a2200469 a 4500 ebr10520723 CaPaEBR m u cr cn||||||||| 111213s2011 dcuab sb 100 0 eng d 2011275259 0309219191 9780309219198 CaPaEBR CaPaEBR (OCoLC)764717792 n-us--- RJ216 .U64 2011eb Updating the USDA National Breatfeeding Campaign: Loving Support Makes Breatfeeding Work (2011 : Washington, D.C.) Updating the USDA national breastfeeding campaign [electronic resource] : workshop summary / Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Institute of Medicine of the National Academies. Updating the United States Department of Agriculture national breastfeeding campaign Washington, D.C. : National Academies Press, c2011. ix, 114 p. : ill. (some col.), col. maps. "Food and Nutrition Board." Includes bibliographical references. Opening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks. Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future-- source other than the Library of Congress. Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Breastfeeding United States Congresses. Breastfeeding Economic aspects United States Congresses. Breastfeeding promotion United States Congresses. Poor women Education United States Congresses. Infants Nutrition Congresses. Health promotion United States Congresses. Nuclear facilities United States Congresses. Electronic books. local Whitacre, Paula. Moats, Sheila A. Institute of Medicine (U.S.) Institute of Medicine (U.S.). Food and Nutrition Board. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10520723 An electronic book accessible through the World Wide Web; click to view 237833 237833