workshop summary Updating the USDA National Breatfeeding Campaign: Loving Support Makes Breatfeeding Work (2011 : Washington, D.C.) creator Whitacre, Paula. Moats, Sheila A. Institute of Medicine (U.S.) Institute of Medicine (U.S.) Food and Nutrition Board. ebrary, Inc text bibliography conference publication Electronic books. dcu Washington, D.C National Academies Press c2011 2011 monographic eng

electronic

electronic resource

ix, 114 p. : ill. (some col.), col. maps. Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future-- Opening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks. Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Institute of Medicine of the National Academies. "Food and Nutrition Board." Includes bibliographical references. Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. n-us--- Breastfeeding United States Congresses Breastfeeding Economic aspects United States Congresses Breastfeeding promotion United States Congresses Poor women Education United States Congresses Infants Nutrition Congresses Health promotion United States Congresses Nuclear facilities United States Congresses RJ216 .U64 2011eb http://site.ebrary.com/lib/rucke/Doc?id=10520723 http://site.ebrary.com/lib/rucke/Doc?id=10520723 CaPaEBR 111213 ebr10520723