03093nam a2200469 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020001500112020001800127040002100145035002100166043001200187050002300199111012100222245020500343246008900548260005800637300004700695500003200742504004100774505020800815520076501023533015201788650004601940650006401986650005602050650005402106650003602160650004902196650005102245655002902296700002102325700002102346710003302367710006102400710001702461856012602478999001902604ebr10520723CaPaEBRm        u        cr cn|||||||||111213s2011    dcuab   sb    100 0 eng d  z  2011275259  z0309219191  z9780309219198  aCaPaEBRcCaPaEBR  a(OCoLC)764717792  an-us---14aRJ216b.U64 2011eb2 aUpdating the USDA National Breatfeeding Campaign: Loving Support Makes Breatfeeding Workd(2011 :cWashington, D.C.)10aUpdating the USDA national breastfeeding campaignh[electronic resource] :bworkshop summary /cPaula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Institute of Medicine of the National Academies.3 aUpdating the United States Department of Agriculture national breastfeeding campaign  aWashington, D.C. :bNational Academies Press,cc2011.  aix, 114 p. :bill. (some col.), col. maps.  a"Food and Nutrition Board."  aIncludes bibliographical references.0 aOpening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks.  aSupport for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future--csource other than the Library of Congress.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2012.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aBreastfeedingzUnited StatesvCongresses. 0aBreastfeedingxEconomic aspectszUnited StatesvCongresses. 0aBreastfeeding promotionzUnited StatesvCongresses. 0aPoor womenxEducationzUnited StatesvCongresses. 0aInfantsxNutritionvCongresses. 0aHealth promotionzUnited StatesvCongresses. 0aNuclear facilitieszUnited StatesvCongresses. 7aElectronic books.2local1 aWhitacre, Paula.1 aMoats, Sheila A.2 aInstitute of Medicine (U.S.)2 aInstitute of Medicine (U.S.).bFood and Nutrition Board.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10520723zAn electronic book accessible through the World Wide Web; click to view  c237833d237833