01768nam a2200337 a 4500 ebr10524450 CaPaEBR m u cr cn||||||||| 110331s2012 mau sb 001 0 eng d 2011011493 9780262516792 (pbk. : alk. paper) 9780262302890 (e-book) CaPaEBR CaPaEBR (OCoLC)773034882 HD53 .P35 2012eb 658.15/2 22 Palfrey, John G. (John Gorham), 1972- Intellectual property strategy [electronic resource] / John Palfrey. Cambridge, Mass. : MIT Press, c2012. 1 v. (various pagings). The MIT Press essential knowledge series Includes bibliographical references and index. Executive summary -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Intellectual property Management. Electronic books. local ebrary, Inc. MIT Press essential knowledge series. http://site.ebrary.com/lib/rucke/Doc?id=10524450 An electronic book accessible through the World Wide Web; click to view 239213 239213