TY - BOOK AU - Palfrey,John G. ED - ebrary, Inc. TI - Intellectual property strategy T2 - The MIT Press essential knowledge series AV - HD53 .P35 2012eb U1 - 658.15/2 22 PY - 2012/// CY - Cambridge, Mass. PB - MIT Press KW - Intellectual property KW - Management KW - Electronic books KW - local N1 - Includes bibliographical references and index; Executive summary -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/rucke/Doc?id=10524450 ER -