02800nam a2200421 a 4500 ebr10427193 CaPaEBR m u cr cn||||||||| 081120s2008 enka sb 001 0 eng 2008300337 GBA880765 bnb 014652446 Uk 1847064221 9781847064226 184706423X (pbk.) 9781847064233 (pbk.) CaPaEBR CaPaEBR (OCoLC)676697413 P120.E27 L34 2008eb 306.44 22 Language as commodity [electronic resource] : global structures, local marketplaces / edited by Peter K.W. Tan and Rani Rubdy. London ; New York : Continuum, c2008. xiii, 228 p. : ill. Includes bibliographical references and index. Introduction / Peter K.W. Tan and Rani Rubdy -- Dimensions of globalization and applied linguistics / Paul Bruthiaux -- Linguistic instrumentalism in Singapore / Lionel Wee -- The commodification of Malay : trading in futures / Lubna Alsagoff -- Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon -- Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin -- Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas -- The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan -- English in India : the privilege and privileging of social class / Rani Rubdy -- Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang -- Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu -- On the appropriateness of the metaphor of LOSS / David Block -- The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Language and languages Economic aspects. Language and languages Political aspects. Language and culture. Language spread. Communication, International. Electronic books. local Rubdy, Rani. Tan, Peter K. W. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10427193 An electronic book accessible through the World Wide Web; click to view 240324 240324