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  <titleInfo>
    <title>Language as commodity</title>
    <subTitle>global structures, local marketplaces</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Rubdy, Rani.</namePart>
  </name>
  <name type="personal">
    <namePart>Tan, Peter K. W.</namePart>
  </name>
  <name type="corporate">
    <namePart>ebrary, Inc</namePart>
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  <typeOfResource>text</typeOfResource>
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    <place>
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    <publisher>Continuum</publisher>
    <dateIssued>c2008</dateIssued>
    <dateIssued encoding="marc">2008</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">electronic</form>
    <form authority="gmd">electronic resource</form>
    <extent>xiii, 228 p. : ill.</extent>
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  <tableOfContents>Introduction / Peter K.W. Tan and Rani Rubdy -- Dimensions of globalization and applied linguistics / Paul Bruthiaux -- Linguistic instrumentalism in Singapore / Lionel Wee -- The commodification of Malay : trading in futures / Lubna Alsagoff -- Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon --  Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin -- Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas -- The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan -- English in India : the privilege and privileging of social class / Rani Rubdy -- Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang -- Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu -- On the appropriateness of the metaphor of LOSS / David Block -- The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han.</tableOfContents>
  <note type="statement of responsibility">edited by Peter K.W. Tan and Rani Rubdy.</note>
  <note>Includes bibliographical references and index.</note>
  <note>Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.</note>
  <subject authority="lcsh">
    <topic>Language and languages</topic>
    <topic>Economic aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Language and languages</topic>
    <topic>Political aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Language and culture</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Language spread</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication, International</topic>
  </subject>
  <classification authority="lcc">P120.E27 L34 2008eb</classification>
  <classification authority="ddc" edition="22">306.44</classification>
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