TY  - BOOK
AU  - Rubdy,Rani
AU  - Tan,Peter K.W.
ED  - ebrary, Inc.
TI  - Language as commodity: global structures, local marketplaces 
AV  - P120.E27 L34 2008eb
U1  - 306.44 22
PY  - 2008///
CY  - London, New York
PB  - Continuum
KW  - Language and languages
KW  - Economic aspects
KW  - Political aspects
KW  - Language and culture
KW  - Language spread
KW  - Communication, International
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Introduction / Peter K.W. Tan and Rani Rubdy -- Dimensions of globalization and applied linguistics / Paul Bruthiaux -- Linguistic instrumentalism in Singapore / Lionel Wee -- The commodification of Malay : trading in futures / Lubna Alsagoff -- Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon --  Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin -- Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas -- The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan -- English in India : the privilege and privileging of social class / Rani Rubdy -- Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang -- Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu -- On the appropriateness of the metaphor of LOSS / David Block -- The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10427193
ER  -