@book{243036,
	author = {Ridout, Travis N., and Franz, Michael M., and ebrary, Inc.},
	title = {The persuasive power of campaign advertising},
	publisher = {Temple University Press,},
	year = {2011.},
	address = {Philadelphia :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10466258}
}