TY - BOOK AU - Ahmed,Rukhsana AU - Bates,Benjamin R. ED - ebrary, Inc. TI - Health communication and mass media: an integrated approach to policy and practice AV - R118 .H4327 2013eb U1 - 610 23 PY - 2013/// CY - Farnham, Surrey PB - Gower KW - Communication in medicine KW - Health in mass media KW - Interactive multimedia KW - Electronic books KW - local N1 - Includes bibliographical references and index; pt. 1. Introduction -- pt. 2. Health communication and web media -- pt. 3. Health communication and mobile media -- pt. 4. Health communication and communication systems -- pt. 5. Health communication and media ethics; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/rucke/Doc?id=10693711 ER -