01578nam a2200349 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020004200112020002700154040002100181035002100202050002400223082001200247245016300259260003700422300002500459504005100484505022300535533015200758650003100910650002600941650002800967655002900995700002101024700002301045710001701068856012601085999001701211ebr10693711CaPaEBRm        u        cr cn|||||||||121212s2013    enkad   sb    001 0 eng d  z  2012044703  z9781409447139 (hardback : alk. paper)  z9781409447146 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)84180958414aR118b.H4327 2013eb04a61022300aHealth communication and mass mediah[electronic resource] :ban integrated approach to policy and practice /cedited by Rukhsana Ahmed and Benjamin R. Bates.  aFarnham, Surrey :bGower,c2013.  axxvi, 244 p. :bill.  aIncludes bibliographical references and index.0 apt. 1. Introduction -- pt. 2. Health communication and web media -- pt. 3. Health communication and mobile media -- pt. 4. Health communication and communication systems -- pt. 5. Health communication and media ethics.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aCommunication in medicine. 0aHealth in mass media. 0aInteractive multimedia. 7aElectronic books.2local1 aAhmed, Rukhsana.1 aBates, Benjamin R.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10693711zAn electronic book accessible through the World Wide Web; click to view  c24442d24442