Premium by design
how to understand, design and market high end products
Bevolo, Marco.
creator
Gofman, Alex.
Moskowitz, Howard R.
ebrary, Inc
text
bibliography
Electronic books.
vtu
Burlington, Vt
Gower
2011
monographic
eng
xxix, 294 p. : ill.
Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool - deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind.
Marco Bevolo, Alex Gofman, Howard Moskowitz.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Luxury goods industry
Luxuries
New products
Product design
HD9999.L852 B48 2011eb
658.5/75
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