creating competitive advantages Dess, Gregory G. text nyu New York, NY McGraw-Hill/Irwin c2012 2012 6th ed. monographic eng

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xxxix, 506 p. : ill. (some col.), photographs (some col.) ; 26 cm. Strategic management: creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets: moving beyond a firm's tangible resources -- Strategic formulation -- Business-level strategy: creating and sustaining competitive advantages -- Corporate-level strategy: creating value through diversification -- International strategy: creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership: creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Case analysis -- Analyzing strategic management cases. Gregory G. Dess ... [et al.]. Includes index. Strategic planning HD30.28 .D4743 2012 658.4/012 9780077439569 (pbk. : alk. paper) 0077439562 (alk. paper) 2011027545 DLC 110701 20230613151919.0 16853003