01990cam a22003377i 4500 250141 250141 17446378 OSt 20250123114818.0 120829s2013 enkad b 001 0 eng 2012033810 9781107027893 (hardback) 9781107683099 (paperback) DLC eng DLC rda pcc HD62.4 .V466 2013 Verbeke, Alain, author. International business strategy : rethinking the foundations of global corporate success / Alain Verbeke. Second edition. Cambridge : Cambridge University Press 2013. xxiii, 589 pages : illustrations ; 25 cm. Includes bibliographical references and index. "Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"-- International business enterprises Management. International business enterprises Management Case studies. Strategic planning. Strategic planning Case studies. BUSINESS & ECONOMICS / International / General. bisacsh 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 NFIC 40404 SORI GEN 2015-09-28 2 HD62.4 .V466 2013 20142445 2026-07-01 2025-06-24 00:00:00 2025-06-24 2015-09-28 BK 0 0 lcc 0 0 NFIC 40404 40404 GEN 2023-02-06 0 HD62.4 .V466 2013 20142458 2023-02-06 00:00:00 2023-02-06 BK 0 0 lcc 0 0 NFIC 40404 40404 GEN 2023-10-31 0 HD62.4 .V466 2013 20142449 2023-10-31 00:00:00 2023-10-31 BK