rethinking the foundations of global corporate success Verbeke, Alain creator author. text bibliography enk Cambridge Cambridge University Press 2013 Second edition. monographic eng

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xxiii, 589 pages : illustrations ; 25 cm. "Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"-- Alain Verbeke. Includes bibliographical references and index. International business enterprises Management International business enterprises Management Case studies Strategic planning Strategic planning Case studies BUSINESS & ECONOMICS / International / General HD62.4 .V466 2013 9781107027893 (hardback) 9781107683099 (paperback) 2012033810 DLC 120829 20250123114818.0 17446378 eng