@book{250167,
	author = {Keller, Kevin Lane,},
	title = {Strategic brand management :},
	publisher = {Pearson/Prentice Hall,},
	year = {c2008.},
	address = {Upper Saddle River, NJ :},
	edition = {3rd ed.},
	url = {http://www.loc.gov/catdir/toc/ecip079/2007003552.html}
}