01216cam a2200325 a 4500 14712820 OSt 20150928131012.0 070126s2008 njua b 001 0 eng 2007003552 9780131888593 (casebound) 0131888595 (casebound) (OCoLC)ocm80461138 (OCoLC)80461138 DLC DLC YDX BAKER BTCTA YDXCP NLGGC OCLCG DLC HD69.B7 K45 2008 658.8/27 22 85.40 bcl Keller, Kevin Lane, 1956- Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. 3rd ed. Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. xxi, 692 p. : col. ill. ; 27 cm. Includes bibliographical references and index. Brand name products Management. Table of contents only http://www.loc.gov/catdir/toc/ecip079/2007003552.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 250167 250167 0 0 lcc 0 0 40404 40404 GEN 2015-09-28 0 HD69.B7 K45 2008 20155958 2015-09-28 00:00:00 2015-09-28 BK