01544cam a22003014a 4500 15957524 OSt 20151007145107.0 091023s2011 maua b 001 0 eng 2009044076 9780136088905 (pbk.) 0136088902 (pbk.) DLC DLC DLC n-us--- HM1221 .S45 2011 659.2 22 Seitel, Fraser P. The practice of public relations / Fraser P. Seitel. 11th ed. Boston : Prentice Hall, c2011. xxxi, 448 p. : col. ill. ; 26 cm. Includes bibliographical references and index. What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career. Public relations United States. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 250257 250257 0 0 lcc 0 0 NFIC 40404 40404 GEN 2015-10-07 12 HM1221 .S45 2011 20090838 2022-10-25 00:00:00 2022-10-05 2015-10-07 BK 0 0 lcc 0 0 NFIC 40404 40404 GEN 2017-09-04 6 HM1221 .S45 2011 201700226 2019-10-03 2019-09-19 00:00:00 2019-09-19 2017-09-04 BK