The Seitel, Fraser P. creator text bibliography mau Boston Prentice Hall c2011 2011 11th ed. monographic eng

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xxxi, 448 p. : col. ill. ; 26 cm. What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career. Fraser P. Seitel. Includes bibliographical references and index. n-us--- Public relations United States HM1221 .S45 2011 659.2 9780136088905 (pbk.) 0136088902 (pbk.) 2009044076 DLC 091023 20151007145107.0 15957524