00863cam a22002898i 450000100090000000300040000900500170001300800410003001000170007102000420008804000230013004200080015305000230016108200180018410000340020224500900023624600250032626300090035130000200036049000250038050400410040560000340044665000150048065000240049565000320051970000220055117884438OSt20151112150855.0130912s2013    cau      b    000 0 eng    a  2013037200  a9788132110026 (hardback : alk. paper)  aDLCbengcDLCerda  apcc00aHF5415b.G756 201300a658.800922231 aGrönroos, Christian,d1947-10aLegends in marketing.pChristian Grönroos /cseries editor, Jagdish N. Sheth, Ph.D.30aChristian Grönroos  a1310  a8 volumes ; cm.0 aLegends in marketing  aIncludes bibliographical references.10aGrönroos, Christian,d1947- 0aMarketing. 0aMarketing research. 0aCommunication in marketing.1 aSheth, Jagdish N.