01020cam a22003378i 4500 17884438 OSt 20151112150855.0 130912s2013 cau b 000 0 eng 2013037200 9788132110026 (hardback : alk. paper) DLC eng DLC rda pcc HF5415 .G756 2013 658.80092 23 Grönroos, Christian, 1947- Legends in marketing. Christian Grönroos / series editor, Jagdish N. Sheth, Ph.D. Christian Grönroos 1310 8 volumes ; cm. Legends in marketing Includes bibliographical references. Grönroos, Christian, 1947- Marketing. Marketing research. Communication in marketing. Sheth, Jagdish N. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 251280 251280 0 0 lcc 0 0 NFIC 40404 40404 GEN 2015-11-12 0 HF5415 .G756 2013 20157440 2016-04-26 00:00:00 2015-11-12 BK