TY  - BOOK
AU  - Grönroos,Christian
AU  - Sheth,Jagdish N.
TI  - Legends in marketing
T2  - Legends in marketing
SN  - 9788132110026 (hardback : alk. paper)
AV  - HF5415 .G756 2013
U1  - 658.80092 23
KW  - Grönroos, Christian,
KW  - Marketing
KW  - Marketing research
KW  - Communication in marketing
N1  - Includes bibliographical references
ER  -