02266nam a22003734a 4500 ebr10224515 CaPaEBR m u cr cn||||||||| 071126s2008 dcua sb 001 0 eng 2007048074 9780815732679 (pbk. : alk. paper) CaPaEBR CaPaEBR (OCoLC)290569568 n-us--- JK2281 .G74 2008eb 324.70973 22 Green, Donald P., 1961- Get out the vote [electronic resource] : how to increase voter turnout / Donald P. Green, Alan S. Gerber. 2nd ed. Washington, D.C. : Brookings Institution Press, c2008. x, 225 p. : ill. Includes bibliographical references (p. 201-218) and index. Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next. "Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Political campaigns United States. Campaign management United States. Voting United States. Electronic books. local Gerber, Alan S. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10224515 An electronic book accessible through the World Wide Web; click to view 25486 25486