how to increase voter turnout Green, Donald P. 1961- creator Gerber, Alan S. ebrary, Inc text bibliography Electronic books. dcu Washington, D.C Brookings Institution Press c2008 2008 2nd ed. monographic eng

electronic

electronic resource

x, 225 p. : ill. "Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher. Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next. Donald P. Green, Alan S. Gerber. Includes bibliographical references (p. 201-218) and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. n-us--- Political campaigns United States Campaign management United States Voting United States JK2281 .G74 2008eb 324.70973 http://site.ebrary.com/lib/rucke/Doc?id=10224515 http://site.ebrary.com/lib/rucke/Doc?id=10224515 CaPaEBR 071126 ebr10224515