02266nam a22003734a 4500001001200000003000800012006001900020007001500039008004100054010001700095020003800112040002100150035002100171043001200192050002400204082001800228100002900246245011300275250001200388260006100400300002200461504006400483505049000547520038701037533015201424650004001576650004001616650002701656655002901683700002001712710001701732856012601749999001701875ebr10224515CaPaEBRm        u        cr cn|||||||||071126s2008    dcua    sb    001 0 eng    z  2007048074  z9780815732679 (pbk. : alk. paper)  aCaPaEBRcCaPaEBR  a(OCoLC)290569568  an-us---14aJK2281b.G74 2008eb04a324.709732221 aGreen, Donald P.,d1961-10aGet out the voteh[electronic resource] :bhow to increase voter turnout /cDonald P. Green, Alan S. Gerber.  a2nd ed.  aWashington, D.C. :bBrookings Institution Press,cc2008.  ax, 225 p. :bill.  aIncludes bibliographical references (p. 201-218) and index.0 aIntroduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next.  a"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aPolitical campaignszUnited States. 0aCampaign managementzUnited States. 0aVotingzUnited States. 7aElectronic books.2local1 aGerber, Alan S.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10224515zAn electronic book accessible through the World Wide Web; click to view  c25486d25486