01103cam a22003135a 4500 14717641 OSt 20170216091014.0 070130s2007 ohu 000 0 eng 9780324540529 (student ed.) 0324540523 (student ed.) 9780324359299 (student ed. with CD) 0324359292 (student ed. with CD) 9780324540512 (instructor's ed.) 0324540515 (instructor's ed.) 9780324641868 (instructor's ed. with CD) 0324641869 (instructor's ed. with CD) DLC DLC Boone, Louis E. Contemporary marketing / Louis E. Boone, David L. Kurtz. 12th ed. Mason, OH : Thomson South-Western, 2007. 0701 p. cm. 0 ibc orignew 3 epcn 20 y-gencatlg lcc BK 255510 255509