00909cam a22002895a 450000100090000000300040000900500170001300800410003002000320007102000290010302000400013202000370017202000370020902000340024602000450028002000430032504000130036810000200038124500620040125000130046326000470047626300090052330000110053290600450054394200120058899900190060014717641OSt20170216091438.0070130s2007    ohu           000 0 eng    a9780324540529 (student ed.)  a0324540523 (student ed.)  a9780324359299 (student ed. with CD)  a0324359292 (student ed. with CD)  a9780324540512 (instructor's ed.)  a0324540515 (instructor's ed.)  a9780324641868 (instructor's ed. with CD)  a0324641869  (instructor's ed. with CD)  aDLCcDLC1 aBoone, Louis E.10aContemporary marketing /cLouis E. Boone, David L. Kurtz.  a12th ed.  aMason, OH :bThomson South-Western,c2007.  a0701  ap. cm.  a0bibccorignewd3eepcnf20gy-gencatlg  2lcccBK  c255512d255511