@book{255588,
	author = {Hiam, Alexander.},
	title = {Marketing kit for dummies /},
	publisher = {Wiley,},
	year = {c2005.},
	address = {Hoboken, NJ :},
	edition = {2nd ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/enhancements/fy0620/2004113122-b.html}
}