@book{255663,
	author = {Arens, William F. and Bovée, Courtland L.},
	title = {Contemporary advertising /},
	publisher = {Irwin,},
	year = {c1994.},
	address = {Burr Ridge, Ill. :},
	edition = {5th ed.},
	note = {Bovée's name appears first on previous editions.}
}