01088pam a2200301 a 4500 1105382 OSt 20170224102317.0 930722s1994 ilua b 001 0 eng 93005995 025613412X DLC DLC DLC HF5821 .B62 1994 659.1 20 Arens, William F. Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. 5th ed. Burr Ridge, Ill. : Irwin, c1994. xxx, 573, [81] p. : ill. (some col.) ; 29 cm. The Irwin series in marketing Bovée's name appears first on previous editions. Includes bibliographical references and indexes. Advertising. Bovée, Courtland L. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 255663 255662 0 0 lcc 0 0 NFIC 40404 40404 GEN 2017-02-24 0 HF5821 .B62 1994 201616345 2017-02-24 00:00:00 2017-02-24 BK