Contemporary advertising Arens, William F. creator Bovée, Courtland L. text bibliography ilu Burr Ridge, Ill Irwin c1994 1994 5th ed. monographic eng
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xxx, 573, [81] p. : ill. (some col.) ; 29 cm. William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. Bovée's name appears first on previous editions. Includes bibliographical references and indexes. Advertising HF5821 .B62 1994 659.1 The Irwin series in marketing 025613412X 93005995 DLC 930722 20170224102317.0 1105382