@book{255812,
	author = {Churchill, Gilbert A.},
	title = {Basic marketing research /},
	publisher = {South-Western,},
	year = {c2004.},
	address = {Mason, Ohio :},
	edition = {5th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1409/2003103984-t.html}
}