<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01251cam a2200325 a 4500</leader>
  <controlfield tag="001">4378098</controlfield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20170302114033.0</controlfield>
  <controlfield tag="008">910328s1991    enka     b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   91015353 </subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0521413478</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0521424046 (pbk.)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">P96.A83</subfield>
    <subfield code="b">N48 1991</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">302.23</subfield>
    <subfield code="2">20</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Neuman, W. Russell.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
    <subfield code="a">The future of the mass audience /</subfield>
    <subfield code="c">W. Russell Neuman.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Cambridge [England] ;</subfield>
    <subfield code="a">New York :</subfield>
    <subfield code="b">Cambridge University Press,</subfield>
    <subfield code="c">1991.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xiv, 202 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">23 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references (p. 179-193) and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Audiences.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Technological innovations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Psychological aspects.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">Publisher description</subfield>
    <subfield code="u">http://www.loc.gov/catdir/description/cam024/91015353.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
    <subfield code="3">Table of contents</subfield>
    <subfield code="u">http://www.loc.gov/catdir/toc/cam025/91015353.html</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">orignew</subfield>
    <subfield code="d">1</subfield>
    <subfield code="e">ocip</subfield>
    <subfield code="f">19</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">255931</subfield>
    <subfield code="d">255930</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="a">40404</subfield>
    <subfield code="b">40404</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2017-03-02</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">P96.A83 N48 1991</subfield>
    <subfield code="p">20156343</subfield>
    <subfield code="r">2017-03-02 00:00:00</subfield>
    <subfield code="w">2017-03-02</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
