TY  - BOOK
AU  - Hutt,Michael D.
AU  - Speh,Thomas W.
TI  - Business marketing management: a strategic view of industrial and organizational markets 
SN  - 0030206332
AV  - HF5415.13 .H87 1998
U1  - 658.8/04 21
PY  - 1998///
CY  - Fort Worth
PB  - Dryden Press
KW  - Industrial marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
UR  - http://lcweb.loc.gov/catdir/toc/97-65088.html
ER  -