00711cam a22002414a 450000100090000000300040000900500170001300800410003001000170007102000220008804000180011004200080012805000230013608200140015910000280017324500690020125000120027026000550028230000360033750400510037365000170042470000280044111939645OSt20230907142429.0000313s2001    njua     b    001 0 eng    a   00029826   a0130852201 (pbk.)  aDLCcDLCdDLC  apcc00aHF5821b.L268 200100a659.12211 aLane, W. Ronald,d1940-10aAdvertising :ba framework /cW. Ronald Lane, J. Thomas Russell.  a1st ed.  aUpper Saddle River, N.J. :bPrentice Hall,cc2001.  axviii, 378 p. :bill. ;c23 cm.  aIncludes bibliographical references and index. 0aAdvertising.1 aRussell, Thomas,d1941-