<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>02273cam a2200397 a 4500</leader>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">256152</subfield>
    <subfield code="d">256151</subfield>
  </datafield>
  <controlfield tag="001">15610755</controlfield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20230925090909.0</controlfield>
  <controlfield tag="008">090204s2009    nyua          001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2009004100</subfield>
  </datafield>
  <datafield tag="015" ind1=" " ind2=" ">
    <subfield code="a">GBA944722</subfield>
    <subfield code="2">bnb</subfield>
  </datafield>
  <datafield tag="016" ind1="7" ind2=" ">
    <subfield code="a">015175102</subfield>
    <subfield code="2">Uk</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780670020843</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0670020842</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)ocn276819199</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">BTCTA</subfield>
    <subfield code="d">YDXCP</subfield>
    <subfield code="d">UKM</subfield>
    <subfield code="d">BKL</subfield>
    <subfield code="d">C#P</subfield>
    <subfield code="d">BWX</subfield>
    <subfield code="d">CQU</subfield>
    <subfield code="d">CDX</subfield>
    <subfield code="d">VP@</subfield>
    <subfield code="d">SGB</subfield>
    <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HM851</subfield>
    <subfield code="b">.W38 2009</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">303.48/33</subfield>
    <subfield code="2">22</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Wasik, Bill.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">And then there's this :</subfield>
    <subfield code="b">how stories live and die in viral culture /</subfield>
    <subfield code="c">Bill Wasik.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York :</subfield>
    <subfield code="b">Viking,</subfield>
    <subfield code="c">2009.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">202 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes index.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">My crowd (The Mob Project) -- Annuals (Stop Peter Bjorn and John ) -- I have a meme (The right-wing New York Times) -- Agent Zero (Bill Shiller) -- Nanopolitics (Oppodepot.com).</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. --from publisher description</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Internet</subfield>
    <subfield code="x">Social aspects.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Information society</subfield>
    <subfield code="x">Psychological aspects.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Internet users</subfield>
    <subfield code="x">Psychology.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Blogs</subfield>
    <subfield code="x">Social aspects.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">Contributor biographical information</subfield>
    <subfield code="u">http://www.loc.gov/catdir/enhancements/fy1001/2009004100-b.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">Publisher description</subfield>
    <subfield code="u">http://www.loc.gov/catdir/enhancements/fy1001/2009004100-d.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
    <subfield code="3">Sample text</subfield>
    <subfield code="u">http://www.loc.gov/catdir/enhancements/fy1204/2009004100-s.html</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">orignew</subfield>
    <subfield code="d">1</subfield>
    <subfield code="e">ecip</subfield>
    <subfield code="f">20</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="a">40404</subfield>
    <subfield code="b">40404</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2017-03-08</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HM851 .W38 2009</subfield>
    <subfield code="p">201617305</subfield>
    <subfield code="r">2017-03-08 00:00:00</subfield>
    <subfield code="w">2017-03-08</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
