<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>And then there's this</title>
    <subTitle>how stories live and die in viral culture</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Wasik, Bill.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Viking</publisher>
    <dateIssued>2009</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>202 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <abstract>And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. --from publisher description</abstract>
  <tableOfContents>My crowd (The Mob Project) -- Annuals (Stop Peter Bjorn and John ) -- I have a meme (The right-wing New York Times) -- Agent Zero (Bill Shiller) -- Nanopolitics (Oppodepot.com).</tableOfContents>
  <note type="statement of responsibility">Bill Wasik.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Internet</topic>
    <topic>Social aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Information society</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Internet users</topic>
    <topic>Psychology</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Blogs</topic>
    <topic>Social aspects</topic>
  </subject>
  <classification authority="lcc">HM851 .W38 2009</classification>
  <classification authority="ddc" edition="22">303.48/33</classification>
  <identifier type="isbn">9780670020843</identifier>
  <identifier type="isbn">0670020842</identifier>
  <identifier type="lccn">2009004100</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/enhancements/fy1001/2009004100-b.html</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/enhancements/fy1001/2009004100-d.html</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/enhancements/fy1204/2009004100-s.html</identifier>
  <location>
    <url displayLabel="Contributor biographical information">http://www.loc.gov/catdir/enhancements/fy1001/2009004100-b.html</url>
  </location>
  <location>
    <url displayLabel="Publisher description">http://www.loc.gov/catdir/enhancements/fy1001/2009004100-d.html</url>
  </location>
  <location>
    <url displayLabel="Sample text">http://www.loc.gov/catdir/enhancements/fy1204/2009004100-s.html</url>
  </location>
  <recordInfo>
    <recordContentSource authority="marcorg">DLC</recordContentSource>
    <recordCreationDate encoding="marc">090204</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230925090909.0</recordChangeDate>
    <recordIdentifier source="OSt">15610755</recordIdentifier>
  </recordInfo>
</mods>
