TY  - BOOK
AU  - Wasik,Bill
TI  - And then there's this: how stories live and die in viral culture 
SN  - 9780670020843
AV  - HM851 .W38 2009
U1  - 303.48/33 22
PY  - 2009///
CY  - New York
PB  - Viking
KW  - Internet
KW  - Social aspects
KW  - Information society
KW  - Psychological aspects
KW  - Internet users
KW  - Psychology
KW  - Blogs
N1  - Includes index; My crowd (The Mob Project) -- Annuals (Stop Peter Bjorn and John ) -- I have a meme (The right-wing New York Times) -- Agent Zero (Bill Shiller) -- Nanopolitics (Oppodepot.com)
N2  - And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. --from publisher description
UR  - http://www.loc.gov/catdir/enhancements/fy1001/2009004100-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1001/2009004100-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1204/2009004100-s.html
ER  -