@book{256321,
	author = {Rogers, Everett M. and Shoemaker, F. Floyd,},
	title = {Communication of innovations;},
	publisher = {Free Press},
	year = {[1971]},
	address = {New York,},
	edition = {2d ed.},
	note = {First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations.}
}