<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01011cam a2200289   4500</leader>
  <controlfield tag="001">3213768</controlfield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20170320115515.0</controlfield>
  <controlfield tag="008">710930s1971    nyua     b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   78122276 </subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HM101</subfield>
    <subfield code="b">.R57 1971</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">301.2/42</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Rogers, Everett M.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Communication of innovations;</subfield>
    <subfield code="b">a cross-cultural approach</subfield>
    <subfield code="c">[by] Everett M. Rogers with F. Floyd Shoemaker.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2d ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York,</subfield>
    <subfield code="b">Free Press</subfield>
    <subfield code="c">[1971]</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xix, 476 p.</subfield>
    <subfield code="b">illus.</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Bibliography: p. 387-466.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Social change</subfield>
    <subfield code="x">Cross-cultural studies.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Technological innovations</subfield>
    <subfield code="x">Social aspects.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Diffusion of innovations.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Shoemaker, F. Floyd,</subfield>
    <subfield code="e">joint author.</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">orignew</subfield>
    <subfield code="d">2</subfield>
    <subfield code="e">ncip</subfield>
    <subfield code="f">19</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="m">HM101.R57 1971</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">256321</subfield>
    <subfield code="d">256320</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">40404</subfield>
    <subfield code="b">40404</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2017-03-20</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HM101 .R57 1971</subfield>
    <subfield code="p">20087396</subfield>
    <subfield code="r">2017-03-20 00:00:00</subfield>
    <subfield code="w">2017-03-20</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
