01270cam a22003734i 4500 17917337 OSt 20260416090219.0 131024s2015 nyua b 001 0 eng 2016054719 9781259548147 alk. paper 1259548147 alk. paper 17917337 DLC eng DLC rda pcc HF5823 .B387 2018 659.1 23 Belch, George E. (George Edward), 1951- Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. 11e. New York, NY : McGraw-Hill, [2018] xli, 764 pages : color illustrations ; 29 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and indexes. Advertising. Sales promotion. Communication in marketing. Belch, Michael A. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 266195 266194 0 0 lcc 0 0 NFIC 40404 40404 GEN 2026-04-16 Books for Africa, Donation 0 HF5823 .B387 2018 20261673 2026-04-16 00:00:00 2026-04-16 BK 0 0 lcc 0 0 NFIC 40404 40404 GEN 2026-04-16 Books for Africa, Donation 0 HF5823 .B387 2018 20261674 2026-04-16 00:00:00 2026-04-16 BK 0 0 lcc 0 0 NFIC 40404 40404 GEN 2026-04-16 Books for Africa, Donation 0 HF5823 .B387 2018 20261675 2026-04-16 00:00:00 2026-04-16 BK