01014pam a2200325 a 45000010008000000030004000080050017000120080041000290100017000700200021000870200021001080200026001290350012001550400018001670430012001850500021001970820017002181000050002352450081002852500012003662600033003783000034004113360026004453370028004713380027004995040039005266500041005656500056006067000026006621019722OSt20260623094347.0880411s1989 nyua b 001 0 eng  a 88009245  a0582998700qpbk. a080130007Xqhard a9780582998704q(pbk.) a1019722 aDLCcDLCdDLC an-us---00aHM258b.D35 198900a302.2/342191 aDeFleur, Melvin L.q(Melvin Lawrence),d1923-10aTheories of mass communication /cMelvin L. DeFleur, Sandra J. Ball-Rokeach. a5th ed. aNew York :bLongman,cc1989. axiv, 368 p. :bill. ;c23 cm. atextbtxt2rdacontent aunmediatedbn2rdamedia avolumebnc2rdacarrier aIncludes bibliographies and index. 0aMass mediaxSocial aspectsxHistory. 0aMass mediaxSocial aspectszUnited StatesxHistory.1 aBall-Rokeach, Sandra.