TY  - BOOK
AU  - Chandler,Jon
AU  - Owen,Mike
ED  - ebrary, Inc.
TI  - Developing brands with qualitative market research
T2  - Qualitative market research
AV  - HD69.B7 C43 2002eb
PY  - 2002///
CY  - London, Thousand Oaks, CA
PB  - Sage
KW  - Business names
KW  - Brand name products
KW  - New products
KW  - Marketing research
KW  - Qualitative research
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [131]-136) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10256791
ER  -