@book{31438,
	author = {Wardle, Judith. and ebrary, Inc.},
	title = {Developing advertising with qualitative market research},
	publisher = {Sage,},
	year = {2002.},
	series = {Qualitative market research ;},
	address = {London ;},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10256817}
}