TY - BOOK AU - Desai,Philly ED - ebrary, Inc. TI - Methods beyond interviewing in qualitative market research T2 - Qualitative market research AV - HF5415.2 .D47 2002eb PY - 2002/// CY - London, Thousand Oaks, CA PB - Sage KW - Marketing research KW - Qualitative research KW - Electronic books KW - local N1 - Includes bibliographical references (p. [128]-133) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/rucke/Doc?id=10256868 ER -