TY  - BOOK
AU  - Holtz,Shel
AU  - Havens,John C.
ED  - International Association of Business Communicators.
ED  - ebrary, Inc.
TI  - Tactical transparency: how leaders can leverage social media to maximize value and build their brand 
AV  - HF5415.5 .H585 2009eb
U1  - 658.8/02 22
PY  - 2009///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Customer relations
KW  - Management
KW  - Social media
KW  - Interactive marketing
KW  - Business communication
KW  - Blogs
KW  - Internet marketing
KW  - Electronic books
KW  - local
N1  - "IABC, International Association of Business Communicators."; Includes bibliographical references (p. 277-281) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10257554
ER  -